Mobile technology and app frenzy made their presence felt in almost all sectors a long time ago, but their entry in the travel and tourism industry is very recent. For the last few years, a large number of travel companies have been investing in mobile application development with almost every travel biggie like, MakeMyTrip, Yatra.com,

Consumer behavior in the 21st century is largely ruled by smartphones or to be more precise, mobile apps. Whether it is looking for a product review, shopping online for almost everything, knowing about the most reputed clinic in your area, or staying updated about the fluctuating weather conditions, mobile apps are there to help with

A huge number of apps are downloaded every day and travel apps constitute a considerable number out of them. A mobile app offers an excellent opportunity for a travel company to get closer to their existing customers and also, create a good platform for attracting potential customers. With a mobile app, you can promote and

According to Nielsen report, June 2012, 95 percent of the time spent by a good number of iOS and Android users involved searching for travel information on mobile apps. A meager 5 percent time was spent accessing travel info from mobile web. Truly, smartphones have emerged as the wonder device that not only fulfils the

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