Can Mobile App Boost Your Travel Business?
According to Nielsen report, June 2012, 95 percent of the time spent by a good number of iOS and Android users involved searching for travel information on mobile apps. A meager 5 percent time was spent accessing travel info from mobile web. Truly, smartphones have emerged as the wonder device that not only fulfils the basic phone functions, but also offers a great platform to access Internet. Reputed travel companies like Makemytrip, Cleartrip, Goibibo and yatra.com have gone mobile and are benefitting a lot from travel apps. Those who have not yet taken this step will definitely feel the necessity of having a mobile app for travel agency in the coming time.
Earlier this year, cumScore reported that 88 percent of smartphone activity takes place on apps which signals that users are shifting their attention to mobile apps from mobile web browser. On the other hand, IAB came out with a research that 37 percent of smartphone users favor apps while 30 percent still prefer to use mobile browser. Although there are shocking disparities between the two reports, it is official that mobile apps are emerging out victorious in the battle with the mobile browser.
Today, consumers are considering apps to be very useful when it comes to gathering information, performing bookings and shopping. This is making business owners reorganize their online branding strategy. A mobile website is not enough now to retain existing customers and reach out to potential ones. Businesses need a user-friendly mobile app to fulfill their dream of a wider base of customer loyalty.
Why Prefer Mobile App Over Mobile Website for your Travel Agency?
Smartphone users vouch for the fact that apps come up with more benefits than what a mobile website provides when it comes to gathering information and making reservations. Whether it is iOS or custom Android app development, apps are always created focusing on the native feature. This consideration helps to provide a personalized user experience.
The ability to offer superb personalized and user-friendly experience is what makes a mobile app score more than a mobile website. One of the most important native features of an app for travel agents is that users can save their preferences, previously searched info, loyalty program numbers and of course, debit/credit card information. Furthermore, the location feature of smartphones is utilized by the apps to ease, speed up and personalize searches for roadmaps and hotels and restaurants nearby. A mobile browser is very much able to offer such a customized search process, but a mobile app does it in a better, faster and more user-friendly manner.
A few years ago, mobile-only discounts were a rage which significantly contributed to the shift from desktops to mobile phones, rather smartphones. But, currently, app-only offers have become the latest buzzword. Major travel companies are offering outstanding deals almost every second day on their mobile apps. This is influencing more and more people to spend more and more time on mobile app for travel agency than on mobile web.
A Fact – JiWire hosted a poll in March, 2013 where a significant percentage of travelers voted for mobile apps. Travelers rated the mobile apps higher than the mobile websites of the same travel companies.
After going through the above discussion, it can be said that slowly and steadily, consumers are giving up travel shopping on mobile browser. App-mania has caught their fancy and there is no doubt that they are enjoying it a lot. So, it will be a perfect decision on your part to get an app for travel agents.
AppSolz is your Ultimate Guide to an Outstanding Travel App
We, at AppSolz welcome you to explore our various app development services, including custom Android app development at affordable rates. Our talented developers will make sure that your vision is flawlessly transformed into a fantastic mobile app for your travel agency.
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