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- The Rising Use of Mobile Apps Leads Travel Companies to Go for App Development
The Rising Use of Mobile Apps Leads Travel Companies to Go for App Development
Consumer behavior in the 21st century is largely ruled by smartphones or to be more precise, mobile apps. Whether it is looking for a product review, shopping online for almost everything, knowing about the most reputed clinic in your area, or staying updated about the fluctuating weather conditions, mobile apps are there to help with fast and reliable results of the queries.
Today, almost all eCommerce sites have spread their business to mobile apps with Myntra.com going app only. Smartphones and tablets have truly paved the way for consumers to enjoy a great customized browsing and shopping experience on apps. But, the biggest boon that these super functional touch-screen devices have given to the consumers is an awesome personalized travel booking experience. More and more travel companies are investing in custom mobile application development to establish their business on mobile app.
The industry that has been mostly influenced by the growing app mania lately is the travel and tourism sector. Mobile apps have become the major platform to do all the travel bookings, whether it is last-minute flight and hotel bookings or getting a complete itinerary. The percentage of customers using travel apps for travel planning and bookings is growing with the passing of every year.
A Look at the Statistics
Yatra.com got something really to be elated this summer. Yatra.com’s Summer Survey 2015 brought forth great news for the travel company – near about 15,000 online customers of Yatra.com performed 21.7 percent of their travel bookings from the company’s mobile app. It was almost a 10 percent growth from last year. This can be an indication to the travel companies who are yet to shed their hesitation and go for custom mobile application development.
In the battle between mobile app and mobile web on a world-wide scale, the latter is much ahead. Despite the variations in different regions, on an average, mobile app is giving tough competition to mobile web. This trend has got a great grip in the travel industry. And, here is the time for another exciting stat for the travel business owners.
Among the participants in the Expedia survey, near about 58 percent used mobile app for hotel bookings and this comes against the 42 percent people who did not resort to mobile apps for travel bookings. This once again makes very clear that in near future; mobile app will become the undisputed choice for travel bookings. Post survey, Expedia is planning powerfully to make the most of the app mania to reach out to global customers. The company has so far recorded 15 million app downloads world-wide.
As already stated, mobile web is no more the only platform for online travel bookings. Apps are turning out to be the stronger platform for complete travel booking experience. The reason why maximum number of travel companies is investing in custom mobile application development is that the customer conversion rate is much higher through mobile apps than it is through mobile web. When it comes to mobile web, businesses have to constantly make efforts like, paid search to regain customers. This gradually becomes a pricey affair. On the other hand, the super personalized service that a mobile app offers directly contributes to the higher conversion rate.
So, there is absolutely no wonder why a travel company should not utilize the platform of mobile app for earning customer loyalty.
Let AppSolz Design a Perfect Mobile App for Your Travel Business
We have the experience and expertise, and most importantly, we possess a passion to build mobile apps that grab attention with eye-catching design and impress with high functionality. AppSolz has carved a niche in custom mobile application development and our portfolio is ever increasing with top companies across diverse sectors choosing us to create a great app presence for their business.
We invite you to visit our portfolio. If you are impressed, give us a call or drop a mail with your requirements. We will get back to you with the best possible quote shortly.
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