Take your Travel Company to the Top Spot with a Mobile App

by / Friday, 08 May 2015 / Published in tourism app development

We are living in a digital era when mobile technology has revolutionized every industry, including the travel and tourism sector. Before the advent of digital technology, people used to travel with maps and paper itinerary serving as their guides. Now, the scenario is totally different with mobile apps turning out to be the quickest and the most reliable guide for travelers across the globe. In 2011, travel apps ranked 7th in the most popular category of apps downloaded. A survey conducted by TripAdvisor in the same year revealed that out of 60 % of smartphone users who have downloaded travel apps, 45% use the apps to gather information and plan trips.

There is no doubt that tourism app development is on a great high. So, as an owner of a travel company, you need to extend your online presence to a well-designed and informative mobile application if you haven’t done it yet. In case you are pondering over this aspect, you are reading the right piece. Read on to come across interesting facts and statistics that will convince you to get a mobile app for your travel agency.

How can a Mobile App Flourish your Travel Company?

The things that benefit your clients are your success mantras. With a mobile app, your travel company can help your clients in the following ways.

Offer a Quick and Easy Way to Plan Trips – More than 40% of smartphone users perform travel planning using an app. It saves a lot of time as one does not have to visit the office of the travel company and do all the plans on the go or without leaving the coziness of the couch. A mobile app helps a traveler with loads of information about a destination’s climate, local culture, tourist hotspots and accommodation options.

Provide a Hassle-free Method to Make Reservations/Cancel Bookings – Around 35% of smartphone users perform bookings on mobile apps. Today no one wants to go through the daunting experience of waiting in a long queue for bookings, thanks to the emergence of mobile technology and smartphones. With a mobile app, you can help your customers steer through a smooth and swift booking process as well as save the details for next booking. At the same time, a mobile app allows the cancellation process of bookings to be very simple.

Gain Customer Loyalty – Travel business giant Makemytrip and the quite popular yatra.com often come up with excellent deals and discounts meant to be availed only on their mobile apps. This not only boosts their business, but also helps them gain new customers, retain current client base and most importantly, achieve customer loyalty. Impressive discounts on flight bookings, bus ticket fares and attractive cash back offers are frequently offered on the apps.

Enhance your Brand Visibility – A mobile app is the best way to cater to your prospective customers who are smartphone users. The number of smartphone users is soaring day by day. So, it makes absolute sense to grasp the importance of a mobile app for travel agency.

Ensure Top-notch Customer Service – Do you know that many travel agencies lose more than 20% of their clients’ travel expenses because they fail to reach out to them at the proper time? This is pretty awful for a business. I’m sure you will never want your company to demonstrate such poor customer service. You can connect with your clients easily and make them aware of any change in the itinerary through the mobile app. This will bespeak your agency’s superlative customer service which is the foundation of higher sales.

It is possible to establish a wide base of customers only when you make the process of availing services fast and simple. As you can see at the above discussion, mobile app can do that for you successfully.

How MakeMyTrip Strikes the Right Chord with a Mobile App?

MakeMyTrip is ruling the popularity charts when it comes to the most trusted travel company right now. After savoring massive business success with a fantastic website, it shifted their attention to the necessity of having a mobile app to garner more sales. The Makemytrip app has been rated excellent across all platforms with customers hesitating to rate it below 4 on a scale of 5. Now, this is something really amazing and inspiring.

A customer is of opinion – “This is a fantastic application. We can search our dream places easily and the prices are reasonable. Also, I love the offers and deals that I keep getting from time to time.”

The app offers various payment modes like, PayPal, American Express, Visa, etc through a secured network thus, providing flexibility and reliability to the customers. The awesome route planner is the biggest attraction of the app. Furthermore, the company offers daily attractive deals on flight and hotel bookings via its app.

MakeMyTrip has shown how an app for travel agents should function optimally.

Pay Attention to Effective App Marketing and Promotion

Once you decide to get a mobile app for your travel company, you should think over its promotion simultaneously with its development.

Slip into your targeted audiences shoes and think from their perspective. Ask yourself

• What the customers will like to see in the app?

• How can you make the app more useful and functional for them?

Promoting on App stores with screen shots and videos is the current strategy implemented for marketing apps. This ensures that customers can have a preview of how and what the app is going to be. They can advise what they like to be altered or added to the final product.

AppSolz Offers Complete Mobile App Solutions for Every Business

Starting our journey in 2010, we have expanded our services constantly with sheer focus on quality. Our expert developers are dedicated to provide superior quality service. Consult AppSolz for a super functional and eye-catching mobile app for your travel company at a reasonable price. We offer wide range of services. So, our job won’t stop with just the mobile application development company as we will make sure that your app is perfectly promoted amongst your targeted audiences.

The rule of business is to adapt to changing times and trends. With the passage of time, new trends emerge and influence consumer behavior. A business succeeds only when it keeps constant eye on the varying requirements of the customers and emulate its offerings accordingly. So, it is time for your travel business to evolve with the mobile technology and embrace the need of a mobile app.

Related Resources:

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4 Responses to “Take your Travel Company to the Top Spot with a Mobile App”

  1. Carlton says : Reply

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  3. Louanne Jones says : Reply

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  4. Gonzalo L Walper says : Reply

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